MANHATTAN MINI STORAGE
COMEDY THAT CONNECTS
neighbors with a storage unit.
OVERVIEW
We transformed storage spaces into quirky comedy venues — six top comedians, 36 videos, one very cramped set.
THE CHALLENGE
Create an unforgettable campaign.
Show Manhattan Mini Storage as fun and offbeat.
Keep the laughs going on social platforms.
THE EXECUTION
Each video featured a comedian performing in a cramped storage unit, making the most of the tight, absurd setting to turn an everyday space into a comedy stage.
THE RESULTS
WHY IT WORKED
“When life gives you storage units, make them stages.”