MANISCHEWITZ
COMEDY THAT CONNECTS
grandmothers with the trade show floor.
OVERVIEW
At the Fancy Food Show, Manischewitz got laughs and attention with a reimagined Jewish grandmother — Bubby.
THE CHALLENGE
Stand out in a crowded trade show.
Highlight Manischewitz’s modern vibe while staying true to its roots.
Keep the buzz going post-event.
THE EXECUTION
A comedian brought Bubby to life with humor, heritage, and chutzpah — charming attendees and vendors, while 10 videos kept momentum going across Instagram, TikTok, and LinkedIn.
THE RESULTS
WHY IT WORKED
When in doubt, send in the Bubby.