NORTHSHORE ADULT DIAPERS
COMEDY THAT “DESTIGMATIZES”
a category nobody wanted to talk about.
OVERVIEW
We paired comedian Carmen Lagala with NorthShore, an adult-incontinence brand, to turn an under discussed, often-avoided category into comedy people actually wanted to watch, laugh at, and share.
THE CHALLENGE
Make an unglamorous product category feel human, not clinical.
Destigmatize adult incontinence without losing NorthShore’s credibility.
Give NorthShore’s social feed a genuine, share-worthy breakout moment.
THE EXECUTION
Carmen fronted three comedic videos, each built around its own relatable hook — a disarming statistic, a diaper-genie bit, and the unspoken truth about post-birth bodies — distributed natively across Facebook, Instagram, TikTok, X, and YouTube.
THE RESULTS
WHY IT WORKED
“When you make incontinence funny, people finally want to talk about it.”